Awards
December 2012
Digital Marketing Award 2012
From Marketing Magazine & SurveyOne
November 2012
Indonesia Most Favorite Netizen Brand 2012
From Marketeers Magazine & MarkPlus Insight
October 2012
Social Media Award 2012
From Marketing Magazine & Frontier Consulting
Certifications
November 2022
Getting Started With Google Analytics 360
From Google
October 2022
The Fundamentals of Digital Marketing
From Google
October 2022
Google Ads Search
From Google
October 2022
Google Ads Display
From Google
October 2022
Google Ads Video
From Google
October 2022
Google Ads Apps
From Google
October 2022
Google Ads Shopping
From Google
October 2022
Google Ads Measurement
From Google
Expertise
Creative Design
Graphic Design
Motion Graphic
Prototyping
Typography
UI & UX Design
Web Design
Wireframing
Martech Implementation
Analytics & Reporting
Customer Data Platform
CRM
DAM
Marketing Automation
Personalization
Socmed Management
Product Development
Competitive Analysis
Market Research
Minimum Viable Product
Product Documentation
Product Metrics
Product Roadmapping
Quality Assurance
Project Management
Agile
CM
XP
Kanban
Lean
Scrum
Waterfall
Traffic Generation
Display Advertising
Email Marketing
PPA, PPC, PPV
SEM
SEO
Social Media Marketing
Video Advertising
Web Development
Corporate Website
E-Commerce
Vertical Marketplace
Soft Skills
Creative Solution
Fast Learning
Problem Solving
Self Direction
Team Work
Time Management
Troubleshooting
Experience
Data Analyst
Digital Marketer
Ecommerce Founder
Product Owner
Project Manager
UI/UX Designer
Web Developer
Jan 2022 to Now
Digital Head
DSA | Jakarta Selatan
Digital & Event Solutions
Highlight Projects
Web Development
Lyman Timber Website.
Bersemi Bersama Agri Website.
San Bejo Entertainment Event Portal.
Baby Products Marketplace.
LMB Automotive Dealer Website.
Fastech Water Treatment Solutions Website.
Proudtek Water Treatment Product Website.
Putra Peduli Foundation Website.
Scream Or Dance Event Website.
KIT Solusi Website.
HyperGrid Asia Website.
Damar Charcoal.
Social Media Management
Waktu Indonesia Berdansa Social Media.
Scream Or Dance Social Media.
Service Of Sound Social Media.
Strategic Partnership
Waktu Indonesia Berdansa Music Festival 1 at Aquatic Center GBK Jakarta Pusat.
Waktu Indonesia Berdansa Music Festival 2 at Secapa AD Bandung.
Waktu Indonesia Berdansa Music Festival 3 at Stadion Madya GBK Jakarta Pusat.
Scream Or Dance Halloween Music Festival at Ancol Beach City Jakarta Pusat.
June 2021 to Dec 2021
Project Manager
Dali Advisory | Jakarta Selatan
PR Consulting & Event Production
Highlight Projects
Created a hybrid event “Pekan Budaya Barito Selatan” for Pemkab Barito Selatan.
Created a talk show and webinar series “Ngobrol Bareng Legislator” for DPR RI.
Created a talk show series “Wakil Rakyat Bicara Sawit” for BPDPKS
Feb 2016 to May 2021
Digital Marketing Manager & Product Manager
PT Mastersystem Infotama | Jakarta Pusat
ICT Solutions
Highlight Works
Generated innovative ideas and developed digital products tailored to meet the specific needs of businesses.
Managed projects with precision, utilizing advanced tools and methodologies to ensure timely and cost-effective delivery.
Highlight Projects
Developed a marketplace platform for niche markets.
Developed an online store platform for UMKM.
Developed personalized recommendations platform for beauty products.
Developed a trucking management system for logistic companies.
Developed an event management platform.
Developed a social media platform for niche communities.
Developed a property brokerage platform for independent property agents.
Developed a social fundraising platform for charity foundations.
Revamped Mastersystem website.
July 2017 to December 2020
Business Head & Co-Founder
PT Prima Dinamika Solusindo | Jakarta Pusat
Online Florist Marketplace
Mastersystem Group
Highlight Works
Realized the vision of creating the first online marketplace for florists in Indonesia.
Developed a successful e-commerce platform, acquired the services of qualified florists, curated a comprehensive product catalog, drove significant traffic, established reliable transactions, fostered customer loyalty, built extensive databases, and leveraged the power of machine learning.
Highlight Goals
Developed and launched the first online marketplace for florists in Indonesia.
Established the platform as the go-to destination for flower arrangement transactions.
Created an ecosystem for farmers, florists, re-sellers, and buyers of flower arrangements to connect and do business.
Highlight Achievements
Grew total registered customers from 0 to more than 28,000.
Grew total verified merchants from 0 to more than 7,000.
Built a team of experts in their respective fields, starting from interns and juniors.
Helped small and medium-sized florist businesses sell and market their products.
May 2015 to Jan 2016
Chief Digital Officer
PT Magnus Digital Indonesia | Jakarta Pusat
Digital Marketing Solutions
Mastersystem Group
Highlight Works
Integrated marketing technology (Adobe Marketing Cloud) into digital marketing solutions, resulting in optimal performance and improved customer experience.
Managed and led digital teams effectively and efficiently in carrying out projects according to plan and goals.
Highlight Clients
Citilink.
Kalbe Store.
Oct 2014 to April 2015
Digital Head
Two Steps Ahead Sdn Bhd | Kuala Lumpur
ICT Solutions
Highlight Works
Delivered the best digital marketing solutions, including PWA development, SEO, SEM, SMM, display advertising, and Martech integrations, was essential to achieve targeted business goals and drive measurable results.
Identified cost-saving opportunities, leveraged new technologies, and drove efficiency in order to achieve optimal business outcomes.
September 2013 to May 2014
Digital Marketing Manager
PT Mastersystem Infotama | Jakarta Pusat
ICT Solutions
Highlight Works
Implemented pay-per-click strategies to improve online visibility and generate web traffic for clients.
Understood the needs of clients and completed projects on budget and on schedule.
Highlight Clients
Garuda Indonesia.
Best Buy Indonesia.
August 2012 to March 2013
Digital Media Manager
PT Garuda Indonesia (Persero) Tbk | Tangerang
Premium Airline
Highlight Works
Understood the business goals and aligned the digital strategies to plan and execute campaigns that drive results and achieve goals.
Leveraged technology and drove digital transformation, resulting in improved business outcomes and customer experiences.
Highlight Achievements
Social Media Award 2012 – Airlines Category from Marketing Magazine & Frontier Consulting Group.
Indonesia Most Favorite Netizen Brand 2012 – Airlines Category from Marketeers Magazine & MarkPlus Insight.
Digital Marketing Award 2012 – Airlines Category from Marketing Magazine & SurveyOne.
Feb 2012 to July 2012
Web Developer
Odesk
Digital Services
Highlight Works
Search for potential international clients who require website development services.
Completed the projects in a timely and budget-friendly manner further ensures a successful outcome.
February 2010 to January 2012
Product Development & IT Manager
PT Web Marketing Indonesia | Jakarta Selatan
Rumah123 Property Online Portal
Mobil123 Automotive Online Portal
iProperty Group
Highlight Works
Provided strong leadership by managing cross-functional teams, budgets, and timelines while implementing best practices in product management, project management, software engineering, quality assurance, and IT management, resulting in successful outcomes.
Communicated with stakeholders and team members, as well as utilized strong problem-solving skills, which together enabled successful project delivery within budget and on time.
Highlight Projects
Rumah123
Developed Area Specialists Section/Chanel.
Developed Duplicate Listings Management System.
Developed Inquiry Alerts SMS Notification.
Developed KPI Weekly/Monthly Reporting System.
Developed New Property Developments Channel.
Developed Online Simulation Mortgage Calculator (CIMB Bank) Widget/Microsite.
Developed Online Simulation Mortgage Calculator (Permata Bank) Widget/Microsite.
Developed Opt-in Microsites.
Developed Premium Listings Section/Chanel.
Developed Property Agents Business Tool.
Developed Property Agents Business Channel.
Developed Property Agents Microsite.
Developed Property Agents Profiling System.
Developed Property Listing Alerts SMS Notification.
Developed Property Of The Month Page.
Developed Sales Activity Reporting System.
Implemented Google Adsense.
Implemented Google Business.
Implemented Google DFP (Ad Management System).
Implemented IAB Standardization.
Implemented SalesForce.
Implemented SEO On-pages & Off-pages.
Improved Website PageSpeed.
Optimized Web Performance.
Revamped Website & Mobile Version UI/UX.
Mobil123
Developed Accessories Listing Channel.
Developed Bengkel Listings Channel.
Developed Community Listings Channel.
Developed Dealer Visits Reporting System.
Developed Duplicate Listings Management System.
Developed Inquiry Alerts SMS Notification.
Developed KPI Weekly/Monthly Reporting System.
Developed Opt-in Microsites.
Developed Premium Listings Section/Channel.
Developed Private Sellers Channel.
Developed Sales Activity Reporting System.
Developed Spare Part Listings Channel.
Developed Google Adsense.
Developed Google Business.
Developed Google DFP (Ad Management System).
Implemented IAB Standardization.
Implemented SalesForce.
Implemented SEO On-pages & Off-pages.
Improved Website PageSpeed.
Optimized Web Performance.
Revamped Website & Mobile Version UI/UX.
Highlight Achievements
Achieved a top 100 ranking on Alexa’s Top Sites in Indonesia for Rumah123 and Mobil123, demonstrating the portals’ popularity and success.
Built teams of experts in their respective fields, starting from juniors.
Improved search visibility on Google for Rumah123 and Mobil123, resulting in higher search rankings and more organic traffic.
Increased web traffic for Rumah123 and Mobil123, resulting in a significant boost in exposure and engagement.
Increased the number of property listings to over 70,000 for Rumah123 and automotive listings to over 30,000 for Mobil123, providing a wide range of options for potential buyers and renters.
Increased the number of paying agents to over 3,200 for Rumah123 and verified sellers to over 20,000 for Mobil123, providing comprehensive coverage and support to clients.
Increased the number of registered members to over 100,000 for Rumah123 and over 50,000 for Mobil123, resulting in increased revenue and a larger user base.
February 2004 to May 2007
Application Developer
PT Global Multimedia Network | Jakarta Pusat
ICT Solutions
Lyman Group
Highlight Works
Developed high-quality, and international-standard websites independently.
Developed and implemented project plans, and effectively managed timelines and budgets.
Highlight Projects
Developed Kanmuri Roof Tiles Website.
Developed Kotabaru Parahyangan Website.
Developed Lyman Agro Website.
Developed Lyman Group Corporate Financial System.
Developed Lyman Timber Finished Good Inventory System.
Developed Lyman Timber Purchasing System.
Developed Lyman Timber Sales Reporting System.
Developed Lyman Timber Website.
Developed Mason Pine Hotel Website.
Developed NTT Indonesia Website.
Developed Puri Kencana Website.
Developed Shangri-La Residence Jakarta Multimedia Presentation.
Developed Shangri-La Residence Jakarta Website.
Developed Wisma 46 Building Maintenance System
Developed Wisma 46 Website.
February 2001 to December 2002
Project Manager
7th Senses Multimedia | Jakarta Pusat
Multimedia Presentation Services
Highlight Projects
Developed Aneka Coffee Industry Website.
Developed Cakrawala Security Multimedia Presentation.
Developed Grama Bazita Website.
Developed LG Electronic Multimedia Presentation.
Developed Wesling Kedoya Website.
February 2000 to January 2001
Web Designer & Project Manager
PT Jaringan Jaya Nusantara | Jakarta Selatan
ICT Solutions
Highlight Projects
Developed Adaro Website.
Developed Bank ABN Amro Website.
Developed Bank Syariah Mandiri Website.
Developed Lotus Asia Tours Website.
Developed Mandarin Capital Website.